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Facebook reportedly closing the books on its IPO

New price has the potential to push Facebook over a $100 billion valuation

Facebook filed a new amendment to its paperwork for its initial public offering, raising the range of its share price to as much as $38 per share, bumping its share price up from its original $29-$34 range. The price was arrived after shopping the offer around to investors.

Facebook's road show was not a success, There were the expected complaints about chief executive Mark Zuckerberg's extremely casual wardrobe.

Facebook's road show was not a success, There were the expected complaints about chief executive Mark Zuckerberg's extremely casual wardrobe.

LOS ANGELES, CA (Catholic Online) - Facebook's road show was not a success, There were the expected complaints about chief executive Mark Zuckerberg's extremely casual wardrobe, in addition to the format of the program and lingering questions about the company's future viability. The presentation did not exactly whet investors' appetites for the stock.

According to the Wall Street Journal, the new IPO price has the potential to push Facebook over a $100 billion valuation, in line with what many speculated after the company filed its paperwork to go public in February.

Facebook is said to be closing the books on its initial public offering Tuesday and is expected to price its stock later this week.

Facebook's acquisition of Instagram is expected to close this year, a slight change from previous documents that specifically stated the deal would close in the second quarter of 2012. One possible reason for the change could be regulatory.

The Financial Times reported last week that the U.S. Federal Trade Commission had launched a probe into Facebook's acquisition of the photo-sharing service. The agency often reviews merger deals as large as Facebook's $1 billion acquisition of Instagram.

Headed into the initial public offering, analysts have kicked off their coverage of the company, with target prices in the low to mid-40s, outstripping even Facebook's estimates, which many outside observers believe are overpriced.

Sterne Agee analyst Arvind Bhatia has a "buy" rating on Facebook, with a target price of $46. Bhatia said that Facebook's reach, engagement, relevance and social context make it a coveted stock. "Just like Google did less than a decade ago, we believe Facebook is disrupting the worldwide advertising market . particularly its $68B sub-segment of online advertising," Bhatia wrote in a note to investors.

The company's greatest potential for growth, however, lies in mobile monetization and by breaking into the Chinese market, two areas Bhatia chose to frame for potential growth rather than weaknesses in the company's business model.

Bhatia said he believes Facebook can triple its revenue over the next four to five years, even without weighing mobile customers and China too heavily.

© 2012, Catholic Online. Distributed by NEWS CONSORTIUM.

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Keywords: Facebook, IPO, Mark Zuckerberg, Instagram

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